Proven product catalyst: removing noise to find product signal.
Product management leader from strategy to shipping: team autonomy & AI workflow adoption.
CPO, CMOs call me to move stalled product or AI-pilots within complex, regulated teams to deliver adopted, governed products in weeks, not months. 11 AI & PM certifications.
Prudential
Samsung
Stellantis
United Airlines
Vanguard
ADP Wisely
T-Mobile
Marriott
Caterpillar
Northeastern U.
Amway
Dow Chemical
Duke Energy
Blackrock
TIAA / nuveen
Merck
CenterPoint
CVS
Prudential Samsung Stellantis United Airlines Vanguard ADP Wisely T-Mobile Marriott Caterpillar Northeastern U. Amway Dow Chemical Duke Energy Blackrock TIAA / nuveen Merck CenterPoint CVS
18+ years of applied clarity between executives and deployment. Aligning holistic products from strategy to shipping. Resolving complex, enterprise barriers that executives can measure.
The problem, solutions + inaction risk, and barriers to fix for team success.
A product executive who has shipped 29+ product transformations, including TIAA, United Airlines, and F100 enterprise (Accenture) and MarTech (Sapient) work. Not just technical, but human adoption - relevant for AI pilot success. Recent leadership includes exceeding prospecting targets at 63%, intake t-shirt sizing delivery increasing velocity to 41%, hitting 100% WCAG compliance, and raising subscription rates 97%. Lead with data-driven storytelling, coach teams for decision autonomy, and apply AI pilots to PM workflows to sharpen joint team agreements that maintain consumer focus. From aligning C-suite roadmaps to mentoring my global teams, I deliver with business focus. I make it stick.
Defining good & great, between AI-intel and human-qualified decisions.
AI upskilling is falling short. At TIAA I defined “good” versus “great” criteria when teams are stalling on what to deliver, outlining critical-thinking autonomy with competitive differentiation. My decade+ of team frameworks (including Pivotal Moments™) drive playbooks for parallel team decisions, and apply a human-layer harness for AI workflows to measurable team KPIs. With 29 certifications across AI, PM, and business strategy, I close gaps between AI investment and AI workforce impact.
Team decision autonomy with clarity expedites workforce execution.
Co-led 32 enterprise and CX transformations, including AI-assisted product and e-commerce apps, connecting strategic executive goals with AI-insights, product management, and MSM business strategy specialization certifications. This product solutions portfolio validates my holistic approach - from zero-failure deployments at United to heavily regulated, bi-weekly delivery at TIAA with team AI upskilling. Paired with Emmy Award-winning design craft, I run lean/flat, globally-synchronized teams to ship quick, and stick.
I empower team ownership with decision clarity and prioritized risk.
Connecting product teams with clarity and care.
Before the product investment,
executives need narrative problem framing…
Product Leadership applied
01
First, I identify gaps between customer needs and business development with decisive clarity through executive storytelling from insights and data. At United, we found that fliers valued compensation when it was immediately recognized, lifting CX scores. At Nuveen, I raised a design system urgency critical to enterprise deployments.
Quantitative, Qualitative Research, Ethnography, Segment Data Analysis, Discovery Workshops, UX Gap Research, Brand Messaging, AI-led Correlational Studies, Longitudinal, A/B Testing
02
How do we get there? Executive support demands cross-functional alignment in priorities for fluid, parallel transformations. At TIAA, evaluated data research and KPI touchpoint scorecards to prioritize planning. At Caterpillar, we aligned their global sales and product teams to adopt a planned rollout of a unified SFMC orchestration.
Product Vision, Gap Analysis Planning, Journey Maps, Service and System Blueprints, Omnichannel Journey Orchestration, Barriers to Success, Business Use Cases, Service Prototyping
03
18 years bridging product, marketing, design, business, and engineering teams from Jira roadmaps embedded with journey/service blueprint feasibility. Data-rich research with product, brand scorecards to prioritize sprint grooming. At United, I co-led mobile strategies with (new) WSJF, saving $8.4M YoY without disrupting 4.7K daily flights.
Roadmaps, Business Prioritizations, Forecast Planning, PRDs, Backlog Sprint Grooming, Burn Down, Feasibility Epics, Jobs-to-be-done, User Stories, Design Requirements, Annotated Designs
04
Good design weighs everything, from empathy, constraints, and the root "why" behind a problem. In 12 months at TIAA, my team applied scaled components in 42 deployments, a new 0-1 design system in 4 months, content storytelling, and design workshops to coordinate enterprise deployments. An AI PFM app in 11 weeks.
Figma Design Systems, Pattern Libraries, Design Playbooks, Content Strategy, Narrative Frameworks and IA, Rapid Prototyping, Annotated Delivery, Templates, Visual Branding, Vibe-coded prototypes
05
Lastly, you must measure and optimize driving behaviors with engagement and loyalty across journey touchpoints to optimize and improve ROI. At Samsung, I ran weekly segmentation analytics to optimize site-wide deployments. At Stellantis, I applied omnichannel CRM team playbooks for measuring ownership care management.
Engagement Analytics, CX Analysis, Customer Segmentation & Targeting Optimization, Personalization, Omnichannel Journey Orchestration, Brand Development/Messaging Marketing Playbooks
Last 14 months I’ve led:
With three dozen solutioned case studies available, I turn complexity into executive storytelling.
-
Vision-driven tactical roadmap from journeys prioritized for quick-wins. 28+ product transformations | $313M+ in attributed revenue impact
Deployed a 0-1 design system for Nuveen’s site that accelerated development velocity 41% while defining token strategy for a 2025 rebranding launch.
Managed Samsung’s NA (517MM visits) e-commerce product teams with eight product launch plans; connecting UX architecture with analytical segmentation optimization toward a $54.6 MM revenue lift. Organic ROI 22%. $390MM YoY revenue.
Unified and prioritized Caterpillar’s global B2B-2C Dealer Salesforce pipeline from global business research into a storyboard narrative use cases, improving quoting 38% into 20% sales lift at $6.9BN YoY
Innovated Prudential’s $27MM transformation ($1.55T assets) with requirements using compelling storytelling with data analysis to align leadership values.
Provided quarterly business reports to United Airlines’ operational IT budgets and ROI for roadmap planning and cascading improvement initiatives.
-
Connecting customer research with business KPIs using storytelling influence across the executive verticals
Subscription CRM research that led to Nuveen lifting 97% in subscription retention and conversion. Contributed to +212,000 new user enrollments from web journey optimizations and improved content storytelling CMS architecture.
Orchestrated Stellantis’ global OEM omnichannel marketing (Media, Social Media, CRM) on ~23% journey efficiency from research and engagement analysis for $2.4 BN agency consolidation win, to meet $720 MM in cost cutting.
Led strategic design of Amway’s $8.9 BN app and omnichannel e-commerce with business modeling. Product development roadmaps from corporate blueprinting, UX, content design, and search lifting revenue by $313MM.
Managed United’s global App suite, improving operational efficiencies 6% (1.6MM) by prioritizing and reducing defects in agile releases. Research drove agent change management for measured CX lift.
Developed and deployed five maturity data analysis tools, and nine product standards to scale teams.
-
Recently led enterprise-wide team over 5 business units across two orgs. 52 deployments/year | $24M+ web budget oversight
Own daily stand-ups: to increase customer engagement ~32–63% over B.U. roadmaps and B2C segmentations. Successful global stakeholder alignments and collaborate with federated, agile software engineering dev teams.
Head of a product design team at United Airlines, implementing new agile methodologies for efficiency on 7 global operations with a 13-app portfolio with complex data and delivery cycles with zero downtime: 4700 daily flights in 356 airports.
Led T-Mobile’s product design pattern unification playbook. Reduced deployment costs $22MM YoY. Sunset a legacy app.
Redesigned a $16.8MM Gerdau and Merck’s user experience of a global salesforce order scheduling management.
-
Service design with product discovery, scaled by MCP connected design systems for faster understanding and handoffs
Launched an AI-assisted behavioral spending app in 11 weeks to exceed wealth prospecting by 63%
As a dual org. product leader, established a new team and a 0-1 product design system in 4 months to rebuild all of Nuveen’s web assets. Continued to evolve system with adaptive type and mobile support.
Lead a team to expand existing design system components and documentation over federated software teams.
Managed United’s global App suite, improving operational efficiencies 6% (1.6MM) by prioritizing and reducing defects in agile releases. Research drove agent change management for measured CX lift.
Developed and deployed five maturity data analysis toolsets with LLMs, and nine product standards to scale teams.
-
Hired and mentored 15-person global team (US and India) with 87% positive sentiment score by connecting individual OKRs to project performance | 65+ designers mentored over the last decade
Defined first enterprise-wide (TIAA and Nuveen) career growth paths (soft and hard skills) for my team with leveling expectations and promotional targets in growth. Included AI upskilling courses. Further more, it set T-shape competencies in project management, design, content, research, and systems skill focus.
Own the end-to-end design delivery; mentoring team over five BUs with 87% positive sentiment (lift). Coach team on Figma AI Make, MCP vibe coding for ideation and delivery.
Defined educational programs and training for each growth path
Defined OKR Framework for my team between individuals, team, brand and organizational KPIs and values
“Companies often avoid status quo risks, in keeping with competitors. Yet that is where CX opportunities are most abundant.
A new level of agility: AI is fundamentally challenging the workforce with market forces, requiring autonomy and adoption: critical thinking and rapid pilot testing for roadmap agility.”
CROSS-FUNCTIONAL LEADERSHIP
Product Managers
Developers
Content Strategists
UX Designers
Automation/AI Leads
System Designers
UX Researchers
Architects
Engineers
Product Managers Developers Content Strategists UX Designers Automation/AI Leads System Designers UX Researchers Architects Engineers
United Airlines: 13 App Folio I managed
Advanced Certification Highlights
Explore my core leadership:
17 speaker & roundtables in product, AI, and design transformations.
-
We’re at an AI crossroads today as workforce upskilling is not enough. I’ve been working on several white papers in the “invisible harness” that teams need to confidently apply AI in decisions, exploration, and workflows.
-
With over two decades creating frameworks and playbooks for product teams in enterprise and marketing, I bring a unique view of how teams can come together, featuring my Pivotal Moments framework, and applicable to AI.
-
With 95% of AI efforts failing, I take a process-centric appoach to evaluating risk and opportunities in AI, over a product-centric one. using data maturity heuristics from my proven Pivotal Moments framework.
Speaking Credentials:
Let’s have a moment.
Recent Leadership Speaking Events