When Experience ≠ eCommerce Discovery:
How product strategy aligns user experience with marketing optimizations for cart success.
e-Commerce product management & road-mapping
These case studies conect customer e-Commerce with product/application strategic vision. One of the most recent/mature applications of my Pivotal Moments™ System in included with Amway where I roadmapped the next 18 months of product releases across cross-functional teams.
This work includes operational/employee and customer success management strategy for product design, technology, and marketing teams to align roadmaps with purchasing journeys.
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Value Proposition with CX Success
Analytical CX and Business Alignment Measurement
Multichannel Communications Strategy
Qualitative and Quantitative Research Analysis from Ethnographic to UX Testing
Segmentation Analytics, Strategy
Design Thinking Workshops
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Journey Mapping Blueprints with Analytics and Change Management for product strategy
Use Cases and User Stories
Channel/Product Design Playbooks
Product Journey Touchpoints and Information Architectures
Enterprise Design Ops and Standards
User Flows and Activation Strategies
Rapid Prototyping and High-fidelity Wireframes with Requirements
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MarTech and Product Maturity Readiness with UX Requirements
Commerce and CRM Optimization from Segmentation, Engagement Analytics
Product Feasibility Prioritization
Agile Sprint Grooming and Design Deployment Management
Product Lifecycles and App sunset
SFMC and PaaS tech strategy
$1.33T USD
IT sector spending on telecommunication services
Global CPG Growth
According to Absolute reports latest study, due to the COVID-19 pandemic, the global Consumer Packaged Goods (CPG) market size is estimated to be worth USD 2052860 million in 2021 and is forecast to a readjusted size of USD 2502710 million by 2028 with a CAGR of 2.9% during the review period.
