When Relationships ≠ Target Expecations:
Enterprise Product Design Strategy and PDLC Transformations
Enterprise CRM & PDLC
(Product lifecycle management strategic design)
These case studies frame both customer relationship management products/applications with product lifecycle management. They are also the berth or impetus of my Pivotal Moments™ System (Caterpillar) and a more current expansion of this thinking and framework at Stellantis.
This work covers operational/employee and customer management software strategy for product design, technology, and market teams to align on roadmaps to optimize owner and purchaser journey (customer success).
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Value Proposition with CX Success
Analytical CX and Business Alignment Measurement
Multichannel Communications Strategy
Qualitative and Quantitative Research Analysis from Ethnographic to UX Testing
Segmentation Analytics, Strategy
Design Thinking Workshops
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Journey Mapping and Blueprints with Analytics and Change Management
Use Cases and User Stories
Channel/Product Design Playbooks
Product Journey Touchpoints and Information Architectures
Enterprise Design Ops and Standards
User Flows and Activation Strategies
Rapid Prototyping and High-fidelity Wireframes with Requirements
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MarTech and Product Maturity Readiness with UX Requirements
Commerce and CRM Optimization from Segmentation, Engagement Analytics
Product Feasibility Prioritization
Agile Sprint Grooming and Design Deployment Management
Product Lifecycles and App sunset
SFMC and PaaS tech strategy
$54.71bn
U.S. EXPENSES ON CONSTRUCTION FOR TRANSPORTATION (2015)
$104.1 bn
U.S. CAR MANUFACTURING MARKET WORTH (2023)
9.2 MM
VEHICLES PRODUCED; U.S. SECOND-LARGEST PRODUCER TO CHINA (2021)
67 MM
CARS SOLD GLOBALLY (2022)
€189.5 bn, up 6%
NET REVENUES COMPARED TO 2022
