Proven business & product strategy design leader

Transforming customer goals into business realities.

15 years effectively leading product teams on executive goals for customer-centric outcomes. Design seasoned, business educated.

Focused

Prudential

Samsung

Stellantis

United Airlines

Vanguard Institutional

ADP Wisely

T-Mobile

Marriott

Caterpillar

Northeastern U.

Amway

Dow Chemical

Firestone

Duke Energy

Blackrock

Merck

CenterPoint

CVS Pharmacy

Prudential Samsung Stellantis United Airlines Vanguard Institutional ADP Wisely T-Mobile Marriott Caterpillar Northeastern U. Amway Dow Chemical Firestone Duke Energy Blackrock Merck CenterPoint CVS Pharmacy

15+ years of leading product teams

Leading product transformations into delivered applications, e-commerce, and platform experiences, I’ve directly supported executive leadership goals in organizations and through Big5 consulting. I lead tested business product strategies, sharpened with Gen AI and PM certifications, (Geis) iMBA specializations, and two SCAD degrees.

From hands-on execution, my product leadership spans customer-researched optimization to holistic experience design through sprint deliveries. I deliver measured product CX outcomes out of noise to identify signals with confident vision.

An Emmy award-winning designer, I deliver enterprise products with smaller, nimble agile teams based on operational frameworks that solved eleven enterprise-wide product deadlocks att United. This included a highly efficient global design team from scratch for 70+ releases on three core products without a single design release failure.

Currently working on a net-new design system with Gen AI-supported content frameworks to optimize engagement.

TL;DR: Leadership that avoids bloated ‘break things, fail’ teams; empowering workflow ownerships with efficiency.

Leading effective teams by coordinated collaboration. Researched product strategy, metric-led insights, and service design; I bring holistic, product leadership.

Three Leader Superpowers & Outcomes

    1. Managed Samsung’s NA (517MM visits) e-commerce product teams with eight product launch plans; connecting UX architecture with analytical segmentation optimization toward a $54.6 MM revenue lift. Organic ROI 22%. $390MM YoY revenue.

    2. Unified and prioritized Caterpillar’s global B2B-2C Dealer Salesforce pipeline from global business research into a storyboard narrative use cases, improving quoting 38% into 20% sales lift at $6.9BN YoY

    3. Innovated Prudential’s $27MM transformation ($1.55T assets) with requirements using compelling storytelling with data analysis to align leadership values.

    1. Orchestrated Stellantis’ global OEM omnichannel marketing (Media, Social Media, CRM) on ~23% journey efficiency from research and engagement analysis for $2.4 BN agency consolidation win, to meet $720 MM in cost cutting.

    2. Led strategic design of Amway’s $8.9 BN app and omnichannel e-commerce with business modeling. Product development roadmaps from corporate blueprinting, UX, content design, and search lifting revenue by $313MM.

    3. Managed United’s global App suite, improving operational efficiencies 6% (1.6MM) by prioritizing and reducing defects in agile releases. Research drove agent change management for measured CX lift.

    4. Developed and deployed five maturity data analysis tools, and nine product standards to scale teams.

    1. Head of a product design team that implemented new agile methodologies for efficiency on 7 global operations with a 13-app portfolio with complex data and delivery cycles with zero downtime: 4700 daily flights in 356 airports.

    2. Led T-Mobile’s product design pattern unification playbook. Reduced deployment costs $22MM YoY. Sunset a legacy app.

    3. Redesigned a $16.8MM Gerdau and Merck’s user experience of a global salesforce order scheduling management.

“Effective cross-functional team collaboration demands tatical, connected CX moments in a shared vision.”

— Josh Nard

Product Mgmt. applied

01


I define a product vision that connects multi-functional team prioritization for success. Outcomes enable teams to work in parallel, at scale by allowing tactical decision-making. At United, I led product teams on ongoing business strategy for opportunities while reducing dev costs.

Product Vision, Product Planning, Journey Maps, Service Blueprints, Omnichannel Journey Orchestration, Barriers to Success, Road Maps, Business Use Cases, Service Prototyping, Analytical Models on Segmentations

02


I evaluate customer barriers from customer and employee research for opportunities and stakeholder goals for radical team clarity. I have led research programs for 17 years, bringing the voice of customer into conference rooms for decision confidence in team decisions.

Quantitative Research, Qualitative Research, Ethnography, Segment Data Analysis, Alignment Workshops, Findability branch testing, UX Research, Brand Messaging, Correlational Studies, Longitudinal Studies, A/B Testing Studies

03


Since experience design requires evaluating holistic factors from empathy to environmental constraints, I apply 18 years of human-centered, service design thinking on collaborative methods. Identifying impact on root “whys” identifies the proper product or service.

Figma Design Systems, Design Playbooks, UX/UI Architectures, Rapid Prototyping, UX Flow Pattern Libraries, Information Architecture, Content Strategy, Redline Annotated Delivery, Wireframing, Visual Brand Design

04


I have bridged product business teams with engineering for a decade and a half. I forecast roadmaps with multi-functional teams on journey blueprints feasibility from research to data-driven metrics in touchpoints to prioritize weekly sprint grooming.

Road Maps, Forecast Planning, Scrum Backlogs, Sprint Grooming, Burn Down, Customer to Business Prioritization, feasibility prioritization epics, Jobs-to-be-done, User Stories, Design Requirements, Annotated Designs

05


I evaluate measurements in customer behaviors, engagement, and loyalty across the journey to optimize the entire experience. I’ve developed tools for over a decade that measure segmentation analysis, UX heuristics and organizational readiness for proven omnichannel marketing growth.

Analytics and Engagement Analysis, CX Analysis, Customer Segmentation and engagement optimization, Customer Personalization, Omnichannel Journey Orchestration, Brand Development/Messaging Marketing Playbooks


“My leadership rigor converts business goals into tactical execution from collaborative workshops into actionable team frameworks.”

— Josh Nard

Leading down and up for 14 years.

C-Suite & Product MDs

  • Business strategy with product strategy

  • Quarterly organizational goals

  • Roadmap milestones

  • Cost centers and prioritizations

Last 14 years >

Directors/VPs, Managers

  • Design Systems and DesignOps

  • Product Roadmaps and Sprint Planning

  • CX Metrics with product strategy

  • Team management and coaching

Privileged to serve product & digital transformations for over 15 years…

United Airlines Logo
Marriott International Logo
Stellantis Logo
T-Mobile Logo

Amway Logo
McDonald's Logo
Caterpillar Logo
Northeastern University Logo

ADP Logo
Samsung Logo
Prudential Logo
Dow Chemical Logo

Firestone Logo
Duke Energy Logo
Merck Logo
CenterPoint Energy Logo

Travelers Insurance Logo
Telstra Australia Logo
ExxonMobil Logo
Gerdau Logo

United Airlines Feature: Apps I design managed with my product team (13)

How I shape outcomes with results

    1. Identify valued customer segment requirements to index on business goals with product planning priorities

    2. Create tactical, actionable strategies from senior leadership vision that connect to cross-functional teams

    3. Identify risks and feasible factors in a project planning with ROI targets and team OKR alignments

    4. Connect quant. data with qualitative research that adds fidelity for clear understanding of near and long-term product planning

    5. Map deficits in experiences through root-cause process analysis

    1. Align multi-functional teams with omnichannel playbooks from qual/ quant research

    2. Write product user stories from epics and key touchpoints that map to business and customer goals

    3. Optimize a design team’s performance with better product outcomes over outputs

    4. Thinking fast or slow: Define design system governance approvals for faster deployments

    5. Identify new 0-1 product opportunities with dependencies on business readiness, persona analysis and journey blueprints

    1. Evaluate multiple metrics across the customer or user journey to evaluate value with improvements

    2. Distill data and research to convey the value through storytelling for executive buy-in

    3. Improve Customer Experience planning to support the product launch success

    4. Optimize experiences in journey touchpoints across teams through change management

Product Design Leadership

Let’s have a moment.

Recent Leadership Speaking Events