When Utility ≠ Personalization:
How Information Architecture unified two recently mergers/acquisitions through customer research.
US Market
Electric and gas utilities most often operate to generate, transmit, and distribute electricity to both public and industrial consumers. In the United States, there are around 3,000 electric utility companies providing power to more than 150 million customers. These utilities were responsible for an electricity generation of more than two thousand terawatt-hours in 2020.
