When artificial required humanized branding.

The Challenge

Accenture identified that three out of four C-suite executives said they risk going out of business if they don’t scale AI in the next five years. And that was before COVID-19 even hit. With businesses across the globe racing to be more digital, more data-driven, more agile… getting it right has never been more critical for short-term survival and long-term success. Accenture needed our support in identifying the brand and user experience for their (AI) applied intelligence site.

The challenge was that there were multiple value statements and business units still deciding messaging and

Their value prop.

Strategic Scalers have proven that to succeed, data and AI strategy needs to be inextricably linked with business strategy, and AI needs to be understood and embraced by everyone in the enterprise. That’s exactly what Accenture helps their clients do – quickly.

Accenture develops business strategies that are grounded in actionable insights from data so they’re equipped to react and adapt with changing conditions. They bring deep domain expertise together with pre-built and pre-integrated solutions, accelerators and partnerships to help clients maximize value from their data and technology investments.

Accenture designs processes and programs that transform the nature of work, optimizing outcomes and empowering people to do what they do, better. They make sure data and AI are powering every person and every process across the enterprise. Ultimately, making AI everyone’s business.

The Approach

1. Stakeholder Interviews across business units

2. Review Completed Evaluation and business value alignment

3. Audit content and messaging of value propositions and promise

4. Develop content and wireframes

5. Final Socialization across leadership

6. Rapidly deliver on a Wordpress hosting site until Accenture.com integration