Content Architecture with greater SEO

The way you discover should be both explorative and discoverable.

The Challenge (DTC)

Amway has a multimillion-dollar business with several business verticals that require constant planning. The challenge is that their site experience was developed for sales teams who were already trained in their products.

We were asked to assess, envision and deliver a rich new experience for their site where both new and existing customers could discover new products and order directly from the site with contribution to their local sales teams.

This needed a new approach to content, architecture, site search and SEO that was poorly lacking on the site structure and content tagging at that time.

How might we help our customers reach their every day best?

COMMERCE CX VISION

“Behaviorally, CX employees don’t believe their way into new actions; they act their way into new beliefs.”

— Forrester, CX Certification Training

Communicating the Project

The Why, What, and How of the Out-of-Inventory MVP Product
Architecture of the Blueprint

Understanding the blueprint journey and attributes
Measurement in the Blueprint

What we evaluated through CX Assessments
Organizational Readiness

Where and what the organization needs to be successful